Toolie Web Design

Web Page Copy (Content)

A simple 4- or 5-page website can be just as effective in reaching new customers as a more elaborate site IF the copy (the text) on that website contains the keywords that your potential visitors are typing into their search engines.

On what we think of as a "regular" website (sometimes called a "brochure" website), it's just as important however to communicate your business message as it is to make it "keyword-rich." Most online buyers are sophisticated enough, though, to recognize a web page that has been peppered with keywords and has lost its "sentence-sense." They're likely to turn away from such a site, and choose instead a website that sounds like it has been written for humans to read rather than just for a search engine to consume.

Creating effective web page copy is therefore a balance between using the keywords that bring in visitors, and telling your business story. You and I will work together to identify your business' unique selling proposition (USP), and figure out how to tell the story within the pages of a standard website, if that's your preferred sales mode.

This carefully-crafted copy works on standard websites or on Wordpress blogs being used as a standard website. The issue is the content, not the platform, and I can help you decide what makes sense for the site we create.

Contact Me Today!

Let's talk today about what your site needs. Click on the Live Chat icon if I'm online (or click the icon to send me an email if I'm not), book an initial consultation appointment online, or call me toll-free at 1-877-4TOOLIE (877-486-6543), and let's get to work!

 

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