Email Marketing

Email marketing is one of the least expensive ways to communicate with potential clients and existing customers. There are specfic strategies and tactics you need for your business to ensure your messages reach their Inboxes. In the USA in particular, there are Federal regulations for "commercial" messages that must be observed as well. You do NOT want to be identifed as a spammer! By following the simple rules of "Permission Marketing," you can avoid angering your prospects, and continue to engage your existing customers.

Collecting names and email addresses through an opt-in box is the heart of an online enterprise. By offering something of value for free, most online visitors are willing to offer you their email address in return. If you continue to deliver value, they will stay on your list. If not, they will either unsubscribe, or block your emails and mark you as a spammer.

Once we have your site set up, we can set up your opt-in box for your email list, and start building a following for your website and your business.

Types of Emails to Use

Most of the major Internet Marketers (and most succesful) rely solely on text-based emails. The delivery rates for text emails are much higher that HTML emails and you tend to spend more time on the content rather than focusing on formatting. In some markets, it's more difficult to appeal to clients with text-only emails, so a combination of text and HTML emails may make business sense.

E-zines are just another form of HTML email, but they're typically meant to be an information vehicle as well as as sales vehicle. The question we will address are how often you need to be in contact with your clients and to what purpose. We can discover this information together and tailor a plan to create an effective newsletter for you.

Mini E-Course Marketing

A mini e-course is series of email messages delivered over time that teach a particular skill or tactic, explain a business strategy, or in some other way benefit potential clients. Most mini e-course messages are 750-1200 words long and may have as few as 5 and as many as 52 weekly messages, depending on the purpose of the course.

Mini e-courses can teach your customers what they need to know before they buy a product or service from you. By providing valuable but free information in this format, your prospects are likely to come back to you to buy, because you've brought value to them even before the sale.

Using Kickstart Cart for Mini E-Courses

A shopping cart system like Kickstart Cart can provide a steady form of content distribution for you. Once you set up the series of email messages, the shopping cart takes care of distribution, and your customers hear from you regularly. I can help you figure out what to say in your mini e-course and how often to send the messages. If you prefer, I can create the course for you, and install it in Kickstart Cart at your convenience.

I offer mini e-course writing services on my sales copywriting website, www.SalesCopyByToolie.com/packages.html. You can get all the details and book this service on that website.

Contact Me Today!

Let's talk today about what your site needs. Click on the Live Chat icon if I'm online (or click the icon to send me an email if I'm not), book an initial consultation appointment online, or call me toll-free at 1-877-4TOOLIE (877-486-6543), and let's get to work!